Acknowledgements - Contentnation
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Lead Author

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Josh Turner, Content Director

Josh Turner is a Content Director at Content Nation. He boasts often over a decade of experience delivering high-quality content for clients around the world. He has worked to produce content for clients such as General Electric, Alphabet, Meta, TenCent, British Council, and Boston Consulting Group, and has participated in reports for platforms including the World Economic Forum, G20 Summit, B20 Summit, and Singapore Summit. As a copywriter and creative writer, Josh is fascinated by the potential for GenAI to make him unemployed power up content creation opportunities for marketers across the globe.

Co-Authors

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Vajirudeen Ali, CEO

Ali is a marketing maestro with a knack for taming the wild world of content marketing developed over 18 years of gruelling experience. Here’s the twist—he views AI as his new secret weapon. He’s on a mission to utilise AI to make marketers’ lives less robotic and more, well, human. Forget the drudgery, let’s get back to creating those magical connections! As the Captain of Content Nation, Ali has led legendary marketing expeditions with a wide range of clients. They trust his marketing mojo to make their brands shine. Off-duty, Ali is a proud parent of two and the ultimate Manchester United cheerleader. Juggling marketing and football? Now that’s what we call an epic game plan!

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Loshini Selvarajah, Chief Operating/Operations Officer

Loshini is a powerhouse of brand and marketing expertise with over 15 years of industry experience. She’s not just a communicator, but a strategic virtuoso, renowned for supercharging brand marketing and turbocharging business growth for brands like 3M, Mattel, Hong Leong Bank, and more. What’s the secret sauce you ask? Her unique ability to turn creative sparks into measurable results. She’s a master at pinpointing opportunities that ignite brand success, and she seamlessly fuses her creative flair with laser-focused strategic insights.

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Ferdinand Pereira, Creative Director

Ferdinand Pereira is the Creative Director at Content Nation. He is an accomplished content, communications and social media professional with extensive experience conceptualising, directing and editing content. He has successfully collaborated with numerous stakeholders to achieve organisational objectives across brands like PEMANDU, TalentCorp, Carlist.my, Digi, Malaysian Flying Academy, and Energy Asia. Whilst reflecting cautiously on his own job security, Ferdinand (or “Ferdi”) is also excited about the evolution and application of GenAI in the creative space. He hopes to not lose his job, but suspects if he does it will be for some far more exciting reason.

Content Nation wishes to extend its thanks to participating industry partners for contributing their own insight into the evolving world of GenAI. We also extend our gratitude to AI itself… just in case it’s deciding who to spare during the uprising.
About Content Nation
Content Nation is a misfit band of global renegades and rogues united by one core belief—the need to deliver outstanding content for clients around the world. We work with everyone from multinational companies to those awesome smaller enterprises to create great content and branding. Our content portfolio stretches from website strategy and SEO-driven blogs to on-the-ground activation and collateral for major business events. We inspire, we innovate, and we collaborate to deliver quality content for a global audience.

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Disclaimer
This report reflects the views of Content Nation, and our insight on the topic at hand. It does not represent the views of companies mentioned within the report, and should not be considered as a recommendation or endorsement of a particular company, platform, or strategy.

Content Nation makes no representation as to the timeliness or accuracy of the content for any particular purpose, reflecting the fast-moving nature of the global business environment. Readers are responsible for assessing the accuracy and validity at the time of reading. It is unreasonable to solely rely on this document for your own strategy or business decisions. Content Nation has no liability for your decisions accordingly.

This document is not intended to make direct recommendations or influence third parties, and should not be considered as such. All the same, we hope you’ve found it helpful and enjoyed reading it. We rather enjoyed writing it too.

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