Boston Consulting Group is a leading global consultancy working on complex topics across a range of markets and industries. It boasts a wealth of experience across multiple industries and geographies, but faces resource challenges in engaging an expert team to distil that knowledge into thought leadership content for media publications.

Content Nation offered strategic support with expert copywriting skills to work with BCG consultant ‘Partners’ to create unique, thought-provoking content for publication in media across the Southeast Asian region. We created unique tone of voice and content that is differentiated and engaging for a broad industry audience.

Content Nation has now established a multi-year partnership that has expanded across markets in Southeast Asia, with close alignment and collaboration with BCG Partners to deliver content across a diverse range of industries and markets. Opinion pieces and bylines have been published across multiple media outlets, including The Edge, The Edge Singapore, Asian Banker, Jakarta Post, Nikkei Asia, The Korea Times, and more. Content is uniquely positioned to reflect the individual tone of voice of each partner, while maintaining an extremely strict quality threshold for this global consultancy firm.

The Singapore Institute of Management (SIM) sought to launch seven new online-only programs to a primarily Singaporean and secondary Southeast Asian audience. The challenge was to create awareness and educate potential students on the benefits of online learning, emphasising the program’s flexibility, multiple intakes, and global recognition.

Content Nation devised a comprehensive digital launch strategy that leveraged Facebook and PPC ads to reach the target audience. The team produced all initial marketing collaterals, including ad creatives and copy, program brochures, starter packs, starter guides, blog articles, webinars, and social media presence. They also implemented an email marketing strategy for sign-ups and lead nurturing.

The launch campaign resulted in a significant increase in social media engagement, with the SIM Facebook page gaining 1,909 new likes, and LinkedIn followers increasing by 53. The total page views increased to 167 compared to September before the launch. After a successful launch, Content Nation moved to a monthly retainer to execute a social media strategy that included blog posts, social media content, ads, and a monthly newsletter. The retainer strategy resulted in continued engagement and visibility for the SIM brand, furthering their reputation as a leading provider of online learning programs in Singapore and Southeast Asia.

McDonald’s, a global fast food chain, faced the dilemma of balancing their empire’s operations with the need to create effective marketing materials that would keep customers returning.

McDonald’s partnered with Content Nation to address this challenge. Content Nation specialised in digital products, including online campaigns, social media, and website adaptations. They provided project management support, coordinating with various departments within McDonald’s to plan and organise timelines for online campaigns and social media calendars. In addition, they assisted with ad hoc design work as required by the brand.

Content Nation successfully executed campaigns and managed the social media calendar in line with McDonald’s expectations. The website adaptations were also delivered efficiently, showcasing effective communication and campaign management.

Domino’s Pizza, as the preferred choice of pizza in Malaysia, aimed to establish effective communication with their customers and create content that would give them a competitive edge against competitors.

Content Nation collaborated with Domino’s Pizza to develop an impactful social media campaign that included engaging posts, PR articles, and dedicated events. We utilised social media influencers and media partners to amplify the campaign’s reach. Our team dedicated their efforts to crafting creative content and informative articles that captured the interest of Domino’s Pizza’s target audience.

Content Nation successfully delivered outstanding designs, innovative PR ideas, and collaborated with multiple social media influencers to promote each campaign. This approach strongly resonated with Domino’s Pizza’s target audience, resulting in high engagement levels across their social media posts.

Tropicana Gardens Mall faced the challenge of effectively conveying their story through an engaging and informative social media campaign. With numerous shops and eateries to choose from, they sought the assistance of an agency to enhance communication with their customers on platforms like Facebook and Instagram.

Content Nation took charge of the situation and orchestrated effective communication between Tropicana Gardens Mall and its customers through various social media platforms. To achieve their social media objectives, we devised a comprehensive strategy based on three key pillars: brand awareness, driving social media traffic, and boosting engagement. These pillars served as the foundation for our content creation efforts.

By adhering to these pillars, we successfully crafted captivating content that captured users’ attention and stimulated engagement. Our approach enabled Tropicana Gardens Mall to effectively tell their story, enhance brand awareness, increase social media traffic, and foster meaningful connections with their audience.

Mattel came to us with an ambitious goal – to expand their presence on e-commerce platforms such as Shopify, Lazada in Malaysia and Singapore, and their own online platforms through their sellers like Toys R Us. We rose to the challenge and delivered exceptional results.

We collaborated with regional agencies appointed by Mattel to develop compelling content that would boost their e-commerce sales across a range of popular brands such as Barbie, Hot Wheels, Thomas and Friends, Polly Pockets, and more.

Our team’s expertise in e-commerce strategy and content development enabled Mattel to achieve remarkable success on their online platforms.

United Plantations, an established company with a history dating back to 1906, approached us with a pressing need for a revitalised website that would effectively represent their rich heritage, core values, and unique corporate culture.

We conducted thorough on-site visits to gain firsthand insights into their operations, as well as to understand the subtle nuances that set them apart. We captured captivating photographs of their operations, which we then integrated into the website. This approach ensured authenticity and provided visitors with an accurate representation of United Plantations’ activities. We created a user-friendly content management system (CMS) specifically tailored to United Plantations’ needs. Additionally, the CMS allowed for direct communication with shareholders, enabling efficient updates and information sharing through the website’s backend.

The collaborative effort resulted in a fresh and engaging website that effectively conveyed the company’s history, values, and culture. The user-friendly CMS not only empowered United Plantations’ internal team to maintain an up-to-date website but also facilitated direct communication with shareholders, enhancing transparency and strengthening relationships.

Xperanti, a Malaysian venture in the field of IoT services, faced the challenge of creating an informative website with a minimalistic look and feel.

Content Nation developed a structured and clean content website with a user-centric design. A minimalistic aesthetic was prioritised to provide a visually appealing and user-friendly experience. The backend was built to be robust and scalable, allowing for future content expansion.

The implemented strategy resulted in an informative and visually pleasing website that effectively conveyed Xperanti’s IoT services. The user-centric design enhanced the overall user experience, enabling easy navigation and engagement with the content. The scalable backend infrastructure laid a strong foundation for future growth and content expansion. Xperanti is now well-positioned to establish itself as a leading player in the field of IoT services.

Swipey wanted to disrupt the financial industry with its innovative and flexible offerings, but it also had to comply with the strict regulatory framework that governs the sector. It needed a brand identity that would balance these two aspects and stand out from the competition.

Worked closely with the client to understand the unique proposition which formed the foundation of the brand image.
Built the framework for a powerful brand identity supported by multiple dimensions, from eye-catching logo through to a captivating brand story.

Swipey’s brand identity has become a core part of their vision, a striking and engaging story of how they empower the digital-first generation with their solutions. Swipey’s brand guide has been successfully implemented by their growing list of global partners, ensuring consistency and quality across all touchpoints.

To work on a brand refresh which helped generate a renewed passion for the brand in its customers.

Conducted a detailed market research, working closely with the Crystal Sands team to understand the key audience and industry opportunity. Created a detailed concept of the customer segments that the brand wanted to appeal to, then worked to craft a comprehensive brand guideline and brand collaterals that presented a fresh and excited new image for Crystal Sands.

Helped guide a beautiful new brand refresh that resonated widely with key audiences. Produce a range of exceptional collateral that reaffirmed the company image as a unique and inspirational luxury brand.

ReInAct required a brand identity that would help them stand out, highlighting their innovative approach and clearly stating the organisation’s ambitions to empower positive, sustainable change.

Worked closely with the client to understand the unique proposition which formed the foundation of the brand image.
Built the framework for a powerful brand identity supported by multiple dimensions, from eye-catching logo through to a captivating brand story.

The ReInAct brand identity now forms a core part of the organisation’s vision, a bright, visually-powerful story of the potential of the organisation to up-lift refugee’s lives.

We were challenged to produce 20 high-quality property-related articles per month for publication on PropertyGuru’s platform, complete with SEO incorporation and research-accurate content.

Working closely with the client, we developed a content schedule, devised research techniques and a writing style that would play to our strengths and allow us to meet the tight turnaround schedule of 5 articles per week.

PropertyGuru is currently on a retainer contract with us and has consistently expressed satisfaction in the quality of our material and admiration for our writing style and accuracy of information.

The client was looking to explore methods to streamline communication channels to provide a consistent tone and reliability of social media engagement.

Having assessed the complex requirements of the state body and building an understanding of their communication needs, we created a comprehensive digital strategy guide which offered consistent guidance on digital platforms, which to use, how to use, and detailed case-by-case guides for wide ranging scenarios.

Our digital strategy guide has enabled Sarawak State Government to streamline its communication platforms, providing better and more consistent engagement with its citizens.

This was a high-profile and rapid turnaround project to create outstanding multimedia content. We needed to showcased an innovative power project on the island of Langkawi, Malaysia within the demanding timeline of just 7 days from concept to completion.

Content Nation worked closely with the client to conceptualise, script and produce on a tight deadline over multiple production fronts. Seamless resourcing and robust client communication ensured an evolving project that could meet client needs within the given timeframe.

Professional multimedia content produced to be amplified in multiple languages, delivered as a video within 5 working day.

Samsung wanted to increase awareness and demand for its B2B products and services, including Samsung Rugged Devices and Samsung Enterprise Solutions, across multiple industries.

Creation of explainer videos tailored to each industry, highlighting the features and benefits of Samsung’s B2B products and services.
Production of 12 monthly infographics and blog posts that provided valuable industry insights.
Execution of an EDM and newsletter campaign targeting SME businesses.
Creation of a brochure that showcased Samsung’s B2B products and services.

The campaign is ongoing, but initial feedback and engagement from Samsung’s target audience have been positive. The content marketing strategy has helped Samsung to establish thought leadership, increase brand awareness, and build credibility among its target audience. The explainer videos, blog posts, and infographics have received high engagement rates, while the EDM and newsletter campaign have helped to create awareness among SME businesses. Although the final results are still being measured, Samsung is confident that the campaign will continue to drive business growth and improve brand reputation.

VIOBA was looking to utilise flagship multimedia content as part of a drive to improve engagement and fundraising at a key association event.

We developed a script, commissioned and produced a set of highly emotive and targeted videos that worked to promote the cause of VIOBA. In doing so, we uniquely focused on the target demographic, creating a sense of nostalgia and pride that aimed to generate renewed commitment to the fundraising and support in aid of the Victoria Institution.

As a result, significant interest was generated in VIOBA’s flagship fundraising event, showing improved participation and attendance; and exceeding the pre-established fundraising target as well as engendering on-going positive sentiment in support of the school.

CIMB Bank sought to produce informative articles that were concise yet impactful in both Bahasa Malaysia and English, presenting a challenge to deliver high-quality content in two languages.

Content Nation developed a comprehensive content marketing strategy that focused on dividing the articles between two writers for each language, using a pre-approved outline to ensure that the articles were simple, concise, and packed with information. The strategy was designed to ensure high-quality content delivery while adhering to strict deadlines.

The approach was highly effective, producing high-quality articles that met the client’s needs and exceeded their expectations. The client expressed satisfaction with the work produced, demonstrating the success of the strategy implemented by Content Nation. The successful collaboration with CIMB Bank showcases Content Nation’s ability to deliver high-quality content marketing solutions that meet clients’ needs and exceed their expectations.