Our Story

What Kick-Started
Our Nation of Digital Leaders

Six years of relentless hustle has led to where we are today. From a small home office in a suburb in Kuala Lumpur to a 24/7 global team, we’ve come a long way and we’re proud of it.

Together, we’ve weaved success stories for our clients using innovative marketing techniques, creative brand strategies, and a touch (or maybe more) of storytelling goodness. Scroll down to meet the team behind the curtain!

Our Story

What Kick-Started
Our Nation of Digital Leaders

Six years of relentless hustle has led to where we are today. From a small home office in a suburb in Kuala Lumpur to a 24/7 global team, we’ve come a long way and we’re proud of it.

Together, we’ve weaved success stories for our clients using innovative marketing techniques, creative brand strategies, and a touch (or maybe more) of storytelling goodness. Scroll down to meet the team behind the curtain!

Meet the Team

Hey there! We’re glad you’re here. Scroll down to get to know the team.

Our friendly overlords who captain our digital ship

Ali Vajirudeen
Ali Vajirudeen
CoFounder / CEO
Loshini Selvarajah
Loshini Selvarajah
CoFounder / COO
Ferdinand Pereira
Ferdinand Pereira
Director of Creative Operation
Josh Turner
Josh Turner
Content Director
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Our friendly overlords who captain our digital ship

Kah Wai
Kah Wai
Business Development Director
Marcus Thong
Marcus Thong
Proposal & Reports Assistant

Our friendly overlords who captain our digital ship

Sasha Taha
Sasha Taha
Proposal Development Lead
Vanessa Maurice
Vanessa Maurice
Creative Strategy Executive

Our friendly overlords who captain our digital ship

Rachel Soh
Rachel Soh
Senior Project Manager
Flora See
Flora See
Digital Strategist
Hisyam Poyzi
Hisyam Poyzi
Senior Content Strategist
Najihah Azhari
Najihah Azhari
Junior Project Manager
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Storytellers of the future who turn the mundane into the memorable

Samantha Olivia
Samantha Olivia
Content Strategist / Content Writer
Abel Gregory
Abel Gregory
Content Strategist / Content Writer
Savitha Ravindran
Savitha Ravindran
Senior Content Writer
Karyn Teck
Karyn Teck
Senior Content Writer Lead
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Artists turned digital painters looking to reinvent the design game one pixel at a time

Shi Yah
Shi Yah
Creative Lead Design
Suzanna Suwinski
Suzanna Suwinski
Senior Brand Strategist
Divya Sundar
Divya Sundar
Design Executive
Zul Selamat
Zul Selamat
Senior Video Specialist
Hisyam Poyzi
Hisyam Poyzi
Video/ Project Management
Dewita Isnaini
Dewita Isnaini
Design Intern

Jacks of all trades who keep our projects in check

Hazwan Nadzri
Hazwan Nadzri
Performance Marketing Lead
Himani Goswami
Himani Goswami
Digital Strategist
Amir Imran
Amir Imran
Performance Marketing - Web Marketing
Yasmin Zaidi
Yasmin Zaidi
Performance Marketing - Influencer

Ninjas of tracking and executing data-driven results

Atika Abdullah
Atika Abdullah
Admin & Operation Executive
Roshan Mohnathasan
Roshan Mohnathasan
Accounts & Finance Senior Executive
Alya Ariffin
Alya Ariffin
People & Culture Manager
Claudia Salda
Claudia Salda
Marketing Intern

Meet the Team

Hey there! We’re glad you’re here. Scroll down to get to know the team.


Management Team

Our friendly overlords who captain our digital ship

Ali Vajirudeen
Ali Vajirudeen
CoFounder / CEO
Loshini Selvarajah
Loshini Selvarajah
CoFounder / COO
Ferdinand Pereira
Ferdinand Pereira
Director of Creative Operation
Josh Turner
Josh Turner
Content Director
prev next
Business Development Team

Ninjas of tracking and executing data-driven results

Kah Wai
Kah Wai
Business Development Director
Marcus Thong
Marcus Thong
Proposal & Reports Assistant
Creative Strategist

Ninjas of tracking and executing data-driven results

Sasha Taha
Sasha Taha
Proposal Development Lead
Vanessa Maurice
Vanessa Maurice
Creative Strategy Executive
Client Servicing

Ninjas of tracking and executing data-driven results

Rachel Soh
Rachel Soh
Senior Project Manager
Flora See
Flora See
Digital Strategist
Hisyam Poyzi
Hisyam Poyzi
Senior Content Strategist
Najihah Azhari
Najihah Azhari
Junior Project Manager
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Copy Team

Ninjas of tracking and executing data-driven results

Samantha Olivia
Samantha Olivia
Content Strategist / Content Writer
Abel Gregory
Abel Gregory
Content Strategist / Content Writer
Savitha Ravindran
Savitha Ravindran
Senior Content Writer
Karyn Teck
Karyn Teck
Senior Content Writer Lead
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Visual Studio

Ninjas of tracking and executing data-driven results

Shi Yah
Shi Yah
Creative Lead Design
Suzanna Suwinski
Suzanna Suwinski
Senior Brand Strategist
Divya Sundar
Divya Sundar
Design Executive
Zul Selamat
Zul Selamat
Senior Video Specialist
Hisyam Poyzi
Hisyam Poyzi
Video/ Project Management
Dewita Isnaini
Dewita Isnaini
Design Intern
Digital Performance Team

Ninjas of tracking and executing data-driven results

Hazwan Nadzri
Hazwan Nadzri
Performance Marketing Lead
Himani Goswami
Himani Goswami
Digital Strategist
Amir Imran
Amir Imran
Performance Marketing - Web Marketing
Yasmin Zaidi
Yasmin Zaidi
Performance Marketing - Influencer
Admin & Operation

Ninjas of tracking and executing data-driven results

Atika Abdullah
Atika Abdullah
Admin & Operation Executive
Roshan Mohnathasan
Roshan Mohnathasan
Accounts & Finance Senior Executive
Alya Ariffin
Alya Ariffin
People & Culture Manager
Claudia Salda
Claudia Salda
Marketing Intern

Now you know the team, it’s time to know our services!

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