Energy Asia: Conference marketing with impact for a pioneering energy conference
Conference marketing isn’t for the faint hearted. It combines the complex, in-person dynamics of a high-profile forum with the quickfire demands of marketing event planning that requires the ability to react and respond in real-time. That’s why Content Nation was proud to deliver for Energy Asia in 2023.
Energy Asia is a major regional forum which seeks to put Asia at the heart of the conversation about energy transition, with the inaugural version of the event launching in 2023.
Content Nation was engaged to manage digital marketing for events across the Energy Asia forum. This included real-time social media commentary at the event itself, as well as boosting website performance through SEO-driven blogs, social media and search engine marketing prior to the event.
Our digital marketing strategy for Energy Asia
We designed a comprehensive digital strategy which included strong brand tone and guidance across all digital communications. Our consistent brand tone and powerful digital communications delivered an impactful digital strategy for Energy Asia, significantly increasing its brand following on digital channels, and reaching over 47 million global users.
We provided a platform for real-time insight and engagement through an on-the-ground team who delivered constant event updates and digital marketing communications that connected Energy Asia’s global audience across the three-day conference.
Key outcomes of our digital marketing campaign
Content Nation’s curated brand strategy fostered nearly 1 million post engagements, ignited over 2 million video views, and drove almost 300,000 clicks to own-brand digital collateral. Officialenergyasia.com gained top ranking globally for both mobile and desktop searches for the terms ‘Energy Asia’, ‘Asia Energy Conference’, ‘Energy Conference in Asia’, ‘Asian Energy Conference’.
The Energy Asia website benefited from over 184,000 new users visiting the website with over 282,000 sessions during Content Nation’s engagement, representing a 1,533% increase on the previous performance.
Want to connect to better conference marketing? Speak to Content Nation today to find the perfect partner in Southeast Asia.
